Ignis Labs

Executive Update

March 11, 2026

Mar 3 – Mar 9, 2026.

Feb 24 – Mar 2, 2026.

Launch Status

(my)cards v2 Launch Status

Release readiness snapshot before KPI review

Campaign start is likely on Mon, Mar 16, 2026.

Android

In Review

Submitted and currently in Google Play review.

iOS

In Review

Submitted and waiting on App Store feedback.

API

Production Ready

v2 API is fully deployed and operating in production.

Marketing

Ready

Launch marketing assets and rollout plan are ready to go.

Notifications

Prepared

Notifications are prepped to announce availability once stores approve.

Campaign Timing

Starts Monday

mycards campaign is expected to begin Mon, Mar 16, 2026.

Launch Status

(my)loyalty Launch Status

Private beta rollout and demand-generation sequencing

Execution is staged to support onboarding quality before scale.

Private Beta

Onboarding Monday

First client onboarding begins Mon, Mar 16, 2026.

Waitlist

Opens Friday

Waitlist opens Fri, Mar 13, 2026 and will be shared on LinkedIn and other social channels.

Marketing

Later in March

(my)loyalty marketing activation starts later in March.

Weekly KPI Scorecard

Reporting period: Mar 3 – Mar 9, 2026.

Metric	Last Week	This Week	WoW	Commentary
Downloads	540 iOS: 145 \| Android: 395	496 iOS: 115 \| Android: 381	-8.1%	Downloads rebounded WoW, driven mainly by Android.
First Opens	767	686	-10.6%	—
App Opens	15802	14627	-7.4%	—
Card Scans	13105	12162	-7.2%	—
Cards Added	732	675	-7.8%	—
Barcode Scans	411	348	-15.3%	—
Search	218	195	-10.6%	—

Launch Focus

(my)cards Download Trend

Downloads rebounded WoW, driven mainly by Android. Launch focus: downloads have not been the primary push yet, but this becomes a top priority over the next few days.

Retention and Monetization Signals

Acquisition Health

Downloads

Key -8.1%

Current

496 total (iOS: 115, Android: 381)

First Opens

-10.6%

Current

686

Usage Quality

App Opens

Key -7.4%

Current

14627

Card Scans

-7.2%

Current

12162

Revenue Risk

Key Signal

Revenue snapshot unavailable.

Uninstalls WoW

iOS: 36, Android: 318

Current

354

Recent Customer Reviews

Mar 3 – Mar 9, 2026.

Some review dates are missing in the source data, so weekly review/rating metrics are estimated as N/A where needed.

Reviews This Week

N/A

Need dated reviews in source data

Rating This Week

—

Need dated reviews in source data

Avg Rating (Listed)

2.3★

8/8 reviews with rating

Last Reviewed

Date missing

0/8 reviews with date

Review 1 1★

[Android, 2026-02-09T12:22:37] Ужасно неудобное приложение, и уж далеко не замена Stocard, какими пытаются себя позиционировать. Всё на английском, язык не меняется в настройках. Полное отсутствие российских маг...

Last Reviewed

Date missing

Review 2 1★

[Android, 2026-01-28T11:09:34] "😭" — I can only load up 4 cards 😭

Last Reviewed

Date missing

Review 3 5★

[Android, 2026-01-12T16:24:10] "Love it!" — Been using this for a few months now and I've finally got rid of my bulky wallet!

Last Reviewed

Date missing

Key Takeaways

Top 5 for Exco

Top Signal 01

Downloads recovered to 496 this week (-8.1% WoW), driven by Android (381 of 496).

Priority 2

Uninstalls rose to 354 (+4.4% WoW), so net acquisition improvement is modest.

Priority 3

The March 11 stale-deck bug came from the build metadata/source path still targeting `Weekly Data - 2026-03-04.md`.

Priority 4

Mixpanel is now live again. App opens were 14627 (-7.4% WoW), card scans were 12162 (-7.2% WoW), and card-scan platform split was 49% iOS / 51% Android.

Priority 5

GitHub currently has 26 open PRs across Ignis repos.

Questions?

Ignis Labs