Ignis Labs

Executive Update

April 8, 2026

Mar 30–Apr 5 vs Mar 23–Mar 29.

Mar 23–Mar 29.

Launch Status

(my)cards v2 Launch Status

Release readiness snapshot before KPI review

Campaign start is likely on Mon, Apr 13, 2026.

Android

In Review

Submitted and currently in Google Play review.

iOS

In Review

Submitted and waiting on App Store feedback.

API

Production Ready

v2 API is fully deployed and operating in production.

Marketing

Ready

Launch marketing assets and rollout plan are ready to go.

Notifications

Prepared

Notifications are prepped to announce availability once stores approve.

Campaign Timing

Starts Monday

(my)cards campaign is expected to begin Mon, Apr 13, 2026.

Launch Status

(my)loyalty Launch Status

Launch timing and waitlist sequencing

Launches Fri, May 1, 2026, waitlist only until then.

Launch Date

01 May

(my)loyalty launches on Fri, May 1, 2026.

Availability

Waitlist Only

Prospects can join the waitlist now, but access remains closed until launch.

Marketing

Waitlist First

Demand generation is focused on waitlist capture ahead of launch.

Weekly KPI Scorecard

Reporting period: Mar 30–Apr 5 vs Mar 23–Mar 29.

Metric	Last Week	This Week	WoW	Commentary
Downloads	476 iOS: 147 \| Android: 329	489 iOS: 160 \| Android: 329	+2.7%	—
First Opens	717	785	+9.5%	—
App Opens	15,890	15,876	-0.1%	—
Card Scans	13,220	13,343	+0.9%	—
Cards Added	—	—	—	—
Barcode Scans	—	—	—	—
Search	—	—	—	—

(my)cards Engagement Trend

Launch Focus

(my)cards Download Trend

Launch focus: downloads have not been the primary push yet, but this becomes a top priority over the next few days.

Retention and Monetization Signals

Acquisition Health

Downloads

Key +2.7%

Current

489 total (iOS: 160, Android: 329)

First Opens

+9.5%

Current

785

Usage Quality

App Opens

Key -0.1%

Current

15,876

Card Scans

+0.9%

Current

13,343

Revenue Risk

Key Signal

Revenue snapshot unavailable.

Uninstalls WoW

iOS: 43, Android: 367

Current

410

Key Takeaways

Top 5 for Exco

Top Signal 01

App Opens were 15,876 (-0.1% WoW) and Card Scans were 13,343 (+0.9% WoW).

Priority 2

Card-scan platform split stayed close to parity at iOS 74% / Android 80%.

Priority 3

Downloads were 489 (+2.7% WoW), with Android contributing 67% of the total.

Priority 4

Uninstalls landed at 410 (+18.2% WoW), giving an install-to-uninstall ratio of 489:410 this week.

Priority 5

Revenue is still absent in AppFigures, so monetisation reporting remains unresolved.

Questions?

Ignis Labs