Ignis Labs

Executive Update

March 4, 2026

Feb 24 – Mar 2, 2026.

Feb 17 – Feb 23, 2026.

Launch Status

(my)cards v2 Launch Status

Release readiness snapshot before KPI review

Campaign start is likely on Mon, Mar 9, 2026.

Android

In Review

Submitted and currently in Google Play review.

iOS

In Review

Submitted and waiting on App Store feedback.

API

Production Ready

v2 API is fully deployed and operating in production.

Marketing

Ready

Launch marketing assets and rollout plan are ready to go.

Notifications

Prepared

Notifications are prepped to announce availability once stores approve.

Campaign Timing

Starts Monday

mycards campaign is expected to begin Mon, Mar 9, 2026.

Launch Status

myLoyalty Launch Status

Private beta rollout and demand-generation sequencing

Execution is staged to support onboarding quality before scale.

Private Beta

Onboarding Monday

First client onboarding begins Mon, Mar 9, 2026.

Waitlist

Opens Friday

Waitlist opens Fri, Mar 6, 2026 and will be shared on LinkedIn and other social channels.

Marketing

Later in March

myLoyalty marketing activation starts later in March.

Weekly KPI Scorecard

Reporting period: Feb 24 – Mar 2, 2026.

Metric	Last Week	This Week	WoW	Commentary
Downloads	579 iOS: 122 \| Android: 457	520 iOS: 134 \| Android: 386	-10.2%	Downloads are trending down — from ~740/wk in Dec to ~520/wk now. No active marketing or ASO in place.
First Opens	780	738	-5.4%	Steady decline since launch spike. First opens are ~1/3 of downloads, meaning many users don't open after download, OR re-downloads/updates inflate AppFigures numbers.
App Opens	7,711	8,296	+7.6% ✅	Engagement is UP even though downloads are down. Users are sticky. Best week since launch. ~2k DAU.
Card Scans	6,207	6,745	+8.7% ✅	Highest week ever. 81% of active users are scanning cards — strong product-market fit signal.
Cards Added	633	662	+4.6%	Declining from Jan 5 peak (939). Expected as existing users already have their cards loaded.
Barcode Scans	342	368	+7.6%	~4.4% of active users use the barcode scanner. Small but consistent feature usage.
Search	163	214	+31.3% ✅	—

(my)cards Engagement Trend

Highest week ever. 81% of active users are scanning cards — strong product-market fit signal.

Launch Focus

(my)cards Download Trend

Downloads are trending down — from ~740/wk in Dec to ~520/wk now. No active marketing or ASO in place. Launch focus: downloads have not been the primary push yet, but this becomes a top priority over the next few days.

Retention and Monetization Signals

Acquisition Health

Downloads

Key -10.2%

Current

520 total (iOS: 134, Android: 386)

First Opens

-5.4%

Current

738

Usage Quality

App Opens

Key +7.6% ✅

Current

8,296

Card Scans

+8.7% ✅

Current

6,745

Revenue Risk

Key Signal

⚠️ AppFigures showing R0 across all periods. IAP/subscription revenue is not flowing through. This needs investigation — either:

Signal

MRR (estimated)

~R1,150 based on previous manual tracking (~60 active subs)

Recent Customer Reviews

Feb 24 – Mar 2, 2026.

Reviews This Week

0

Feb 24 – Mar 2, 2026.

Rating This Week

—

No ratings submitted in period

Avg Rating (Listed)

2.6★

9/9 reviews with rating

Last Reviewed

Feb 9, 2026

9/9 reviews with date

Review 1 1★

[Android, 2026-02-09] Ужасно неудобное приложение, и уж далеко не замена Stocard, какими пытаются себя позиционировать. Всё на английском, язык не меняется в настройках. Полное отсутствие р...

Last Reviewed

Feb 9, 2026

Review 2 1★

[iOS, 2026-01-28] "😭" — I can only load up 4 cards 😭

Last Reviewed

Jan 28, 2026

Review 3 5★

[iOS, 2026-01-12] "Love it!" — Been using this for a few months now and I've finally got rid of my bulky wallet!

Last Reviewed

Jan 12, 2026

Key Takeaways

Top 5 for Exco

Top Signal 01

Engagement is at all-time highs despite declining downloads

users are sticky

Priority 2

Downloads declining (-10% WoW, down from ~740/wk in Dec to ~520 now)

no marketing in place

Priority 3

Card scans at record

6,745 unique users, 81% of active users

Priority 4

Views per user increasing

2.88 this week vs 2.70 last week

Priority 5

First opens declining faster than downloads

possible quality issue with installs

Questions?

Ignis Labs